40% Reduction in Bounce Rate

3.5m AVG. Session Duration

+25% Lead Generation

65% Mobile Traffic

Visit Live Website

PHASE 01: THE LOGIC

Mapping the User Journey

The previous site structure was flat and disconnected. Before designing a single pixel, I mapped out the entire ecosystem to ensure seamless navigation between "Inspiration" (Magazine/Exhibitions) and "Acquisition" (Artworks/Shop).

• Unified Taxonomy: Merging artist biographies with their available inventory.
• Contextual Discovery: Defining logic for "You May Also Like" recommendations.

Interactive Architecture Map: Inspiration → Acquisition Flow

PHASE 02: STRUCTURE

Browsing through Structure & Clarity

The "Artworks" section is the functional engine of the platform. We moved away from a cluttered list view to a clean, masonry-style grid that respects the aspect ratio of each piece, allowing the art to breathe.

Closed Menu

Open Menu

PHASE 03: EXPERIENCE

Focus and Emotion through Simplicity

Selling high-value art online requires trust and emotional connection. The Product/ Artwork Page was designed to remove UI distractions, offering a "gallery wall" experience on a digital screen.

• Immersive Viewing
• High-resolution zoom and "View in Room" features help users visualize scale.
• Mobile Optimization
• Sticky "Inquire" buttons on mobile ensure the call-to-action is always thumb-accessible.

The Outcome

The redesign successfully positioned Eden Gallery as a digital leader in the art world, merging the prestige of a physical gallery with the efficiency of modern e-commerce.

Want to know more about the project?

Contact me for more screens, interactive prototypes, and a live walkthrough.